Inform the public of the danger of alcohol consumption
There are four alcohol related deaths in Ireland every day; three of the four are from alcohol related illness where people are ensnared by an illness they were unaware of or believed would never apply to them.
Inform the public of the danger of alcohol consumption when pregnant
Ireland is estimated to have the third highest prevalence of Foetal Alcohol Spectrum Disorder (FASD).
A comprehensive study 2014 (Source: www.bmjopen.bmj.com), carried out in Ireland, Australia, the UK and New Zealand, found that Ireland emerged as the country with the highest rates of drinking, both before (90%) and during (82%) pregnancy, and of binge drinking, before (59%) and during (45%) pregnancy.
Inform the public of the direct link between alcohol and fatal cancers
Alcohol is classified as a group 1 carcinogen by the International Agency for Research on Cancer (IARC) as there is a proven, causal link between alcohol and several types of cancer.
There is no ’safe’ threshold of alcohol consumption and even low to moderate amounts of alcohol are a risk when it comes to cancer. (Source: www.euro.who.int)
A recent global Lancet study found that in 2020 there were approximately 1000 alcohol related cancer cases in Ireland – 670 in men and 380 in women. (Source: www.thelancet.com)
Such health warning labels will ensure that the public is fully informed of the health risks associated with alcohol use.
The mandatory inclusion of the HSE website ‘Ask About Alcohol’ on all products and advertisements, denies the alcohol industry – Drinkaware.ie (a UK licensed entity) – the role of alcohol educators.